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Research Repository

Faculty Publications

Refereed articles
Name Year
Bocti, M., Ajour, S., Giannini, R. (2021). Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany. Journal of Sustainable Marketing, 2(2). 2021
Ruiz Martin, A. M. (2021). Scope of Hybrid Choice of Courts Agreements and Cross Border Unfair Competition Acts Within Exclusive Distribution Agreements and Networks:comments on the Zaragoza Provincial Court Ruling (Division 5th) Nº728/2020 “i Know You Did Last Agreement.” Cuadernos de Derecho Transnacional, 13(2), 896-912, https://doi.org/10.20318/cdt.2021.6305 . 2021
Ruiz Martin, A. M. (2021). “Validity of Choice of Court Agreements, Abusive Terms in Air Carriage Contracts, Assignments and Compensation, Is There Room for Anyone Else? (Comments on CJEU Judgment Delayfix, C-519/19).” Cuadernos de Derecho Transnacional, 13(2), 882-895. 2021
Pauceanu, A. M., Rabie, N., Moustafa, A., & Jiroveanu, D. C. (2021). Entrepreneurial Leadership and Sustainable Development—A Systematic Literature Review. Sustainability, 13(21), 11695. https://doi.org/10.3390/su132111695 . 2021
Rudolf, K. O., Ajour El Zein, S., & Lansdowne, N. J. (2021). Bitcoin as an Investment and Hedge Alternative. A DCC MGARCH Model Analysis. Risks, 9(9), 154, https://doi.org/10.3390/risks9090154 2021
Ajour, S., Shields, R. and Brunet Vila, N. (2021). An Analysis on the NASDAQ’s Potential for Sustainable Investment Practices during the Financial Shock from COVID-19. Sustainability. 2021
Ajour, S. and Fleming, M. (2021). Measuring the Impact of Individual Twitter Accounts on the S&P 500 and Investment Strategies. Journal of Advanced Research in Dynamical and Control Systems, 12(1), 459-484. 2021
Ajour, S., Coni, F. and Gheshmi, R. (2021). The Impact of the Negative Deposit Facility Rate on the Banking System. International Journal of Criminology and Sociology, 9, 2687-2696.  2021
Neto, D. (2018). What to do when effective exchange rates cannot be calculated for developing economies? PANIC?. Finance Research Letters. 2019
De Melo, J., & Cornielle A. (2016). Quelques défis de l’Afrique Sub-saharienne face au changement climatique. Liaison Energie Francophonie, 104, pp 68-73. 2016
De Melo, J. (2015). Bananas, the GATT, the WTO and US and EU domestic politics. Journal of Economic Studies, 42(3), 377-399. 2015
Opinion Articles
Name Year
Perea González, A., Ruiz Martin, A. M., Heras García, M., Casado Román, J., Gálvez Pascual, J. (2021). Diálogos para el futuro judicial.XXVIII: Cooperación judicial internacional: más lejos, más cerca. Diario La Ley, 9902, Sección Plan de Choque de la Justicia / Encuesta, 29 de Julio de 2021, Wolters Kluwer. 2021
Masters, V. (2021). 20 ways to create more diverse conferences. BCN Metropolitan Magazine.
 2021
Burgess, C. (2021). Aspiring Women Leaders Can Build a Powerful Network. BCN Metropolitan.
 2021
Wong, A. G., and Manley, E. M. (2021). Entrepreneurship Is Stacked Against Women and BIPOCs. BCN Metropolitan.
 2021
Gavrilova, D. (2021). The Age of Cooperation – women leaders reshaping the world in the face of a pandemic. Spain In English. 2021
López Hernán, Y. (2020). Papel clave de la mujer durante la Covid. Vanguardia online. 2020
Jacquet, G.-E. (2019). Afghanistan: the current negotiations between the US and the Taliban hold limited prospects. United World International. 2019
Jacquet, G.-E. (2019). France, Turkey and Syria: NATO is facing a new internal crisis and a loss of influenc. United World International. 2019
De Melo, J. (2019). Africa’s continental free trade area: progress and challenges. LSE blogs. 2019
De Melo, J. (2018). Supporting Low-carbon urbanization in Sub-Saharan Africa 2018
De Melo, J. (2018). Improving Market Access for Jordanian Exports to the US 2018
Conference Proceedings
Name Year
Nabil, T., & Khan, N. (2019). Management Role in Promoting Individual Readiness for Change. International Conference on Management and Information Systems. 2019
Neto, D. (2018). Tracking fiscal discipline. Looking for a PIIGS on the wing. United Nations Conference on Trade and Development, Palais des Nations, Geneva, Switzerland. 2018
Derchi, F., Buratti, N., & Giorgia, P. (2015). Frustrated Consumers and the Power of the Web: How customers activism may turn into firms’ involvement of “empowered working consumers”. Convegno Annuale della Società Italiana di Marketing (SIM) “Il marketing al servizio delle città. Beni culturali e rivitalizzazione urbana” 2015
Book Chapters
Name Year
De Melo, J., & Shepherd, B. (2018). The Economics of Non-Tariff Measures: A Primer. In Non-Tariff Measures: Economic Assessment and Policy Options for Development. 2018
De Melo, J., & Nicita, A. (2017). Non-Tariff Measures: Scope and Overview. In Non-Tariff Measures: Economic Assessment and Policy Options for Development. 2017
De Melo, J., & Nicita, A. (2017). Non-Tariff Measures: Data and Quantitative Tools of Analysis. In Non-Tariff Measures: Economic Assessment and Policy Options for Development. 2017
De Melo, J., Barrett, S. & Carraro, C. (2015). Vers une Politique du Climat réaliste et Efficace. Ferdi. 2015
Books
Name Year
Derchi, F. & Xhaët, G. (2018). Digital skills. Capire, sviluppare e gestire le competenze digitali Copertina flessibile. 2019

Student Theses

Bachelor's
Name Semester
Cruz, Rigoberto (2021). Cru: Revolutionizing Social Media (BBA thesis). Geneva Business School. Spring 2021
Rachael Acayo, Grace (2021). Assessing the effectiveness of the Amended Uganda Computer Misuse Act in addressing e commerce cybersecurity risks: A case study of identity theft within MTN Uganda’s Mobile Money e- services (BBA thesis). Geneva Business School. Spring 2021
Alexandre Maximilien, Djourou Tamoh Ladislas (2021). How can fintech contribute to the economic development of West Africa? (BBA thesis). Geneva Business School. Spring 2021
Jara Romero, Karla (2021). Basel III: Impact of implementation in developed and developing countries (BBA thesis). Geneva Business School. Spring 2021
Munkhjargal, Mungunkhuleg (2021). Creation and implementation of corporate accounts receivable securitization in the stock exchange – a solution to developing the financial market? A look at the Mongolian financial market. (BBA thesis). Geneva Business School. Spring 2021
Mugenis, Nojus (2021). Augmented reality as a client engagement tool in the gaming industry (BBA thesis). Geneva Business School. Spring 2021
Wanday, Amy (2021). The African Sports Network (BBA thesis). Geneva Business School. Spring 2021
Barnhart, Neva (2021). How have the United Nations development efforts in Mexico promoted and worked towards Sustainable Development Goal 5 in achieving long-lasting gender equality in the country? (BBA thesis). Geneva Business School. Spring 2021
Borda Castillo, Diego (2021). Easy Chef meal kit business plan (BBA thesis). Geneva Business School. Spring 2021
Vasquez, Johanna (2021). CSR & Greenwashing within the Fashion Industry A comparative analysis of a manufacturing company and a Reseller (Sweden) (BBA thesis). Geneva Business School. Spring 2021
Kopotiienko, Kseniia (2021). How does sex appeal in advertising affect the ad perception of teenagers and young adults? (BBA thesis). Geneva Business School. Spring 2021
Cormery, Juliana (2021). Corporate Governance: To what extent will corporations witness progress in terms of CSR by adhering millennials to their boards in western perspective? (BBA thesis). Geneva Business School. Spring 2021
Schwarz, Carla (2021). How have Sweden’s and New Zealand’s strategies towards COVID-19, impacted their local businesses? (BBA thesis). Geneva Business School. Spring 2021
Helberg, Oscar (2021). The relationship between US macroeconomic variables and the Swedish stock market (BBA thesis). Geneva Business School. Spring 2021
Von Hofsten, Steven (2021). Is the adoption of insect meat in the Western World economically and environmentally viable? (BBA thesis). Geneva Business School. Spring 2021
Karrbrink, Fabian (2020). Succeed in the daunting market of ecommerce with KPI´s based balanced scorecard (BBA thesis). Geneva Business School. Fall 2020
Salame, Mohamed (2020). Exploring the Effects of Forced Telework in Lebanon during the COVID-19 Pandemic (BBA thesis). Geneva Business School.  Fall 2020
Wang, Wendy (2020). Sustainable Coffee Shop (BBA thesis). Geneva Business School.  Fall 2020
Whitford, Tiara (2020). How effective has organisations that campaign against domestic/sexual violence in Indonesia been successful/ unsuccessful in a marketing perspective (BBA thesis). Geneva Business School.  Fall 2020
Kalenov, Aleks (2020). How to sell a job to Generation Z (BBA thesis). Geneva Business School.  Fall 2020
Enkhjin, Chinguun (2020). Impact of COVID-19 on retail traders (BBA thesis). Geneva Business School.  Fall 2020
Roig, Marc (2020). Can Motorsport Act as a Catalyst in the Car Industry’s Green Transition? (MBA thesis). Geneva Business School.  Fall 2020
Salazar, Eduardo (2020). Lithium and its role in the new energy transition. Geneva Business School.  Fall 2020
Safarov, Andrey (2020). Motivational Factors of Russia’s Generation Z (BBA thesis). Geneva Business School. Spring 2020
Alejandra Garcia, Mirza (2020). Dutch Primary Care Partial Digitalization (BBA thesis). Geneva Business School. Spring 2020
Engberg, Amanda (2020). Artificial Intelligence contribution to sustainability in the food industry of Barcelona (BBA thesis). Geneva Business School. Spring 2020
Polomoshnov, Nikita (2020). Industry 4.0, impact on Physical Internet in the scope of trucks transportation (BBA thesis). Geneva Business School. Spring 2020
Korotajevaite, Sofija (2020). Brand Community Management and its role in modern business. A study of online video game communities and their effects on brand engagement and performance (BBA thesis). Geneva Business School. Spring 2020
Akullo, Martha (2020). Pearl Academy (BBA thesis). Geneva Business School. Spring 2020
Nadell, Amanda (2020). The application of feminist management in the nuclear weapon discourse using Scandinavian, particularly Sweden as an example (BBA thesis). Geneva Business School. Spring 2020
Bordogna, Nicola (2020). Understanding consumer behaviour in the Spanish fitness industry (BBA thesis). Geneva Business School. Spring 2020
Bjork, Nathalie (2020). How consumers behaviours are affected by digital influencers and digital marketing strategies – An analysis of Cristiano Ronaldo (BBA thesis). Geneva Business School. Spring 2020
Orelli, Claudio (2020). “How did the introduction of the Video Assistant Referee (VAR) modify the game and how could the new challenge concept be implemented in the Serie A league?” (BBA thesis). Geneva Business School. Spring 2020
Mazharov, Maxim (2020). How streaming platforms affect popularity of songs? (BBA thesis). Geneva Business School. Spring 2020
Kruglyakova, Lolita (2020). The impact of social media on the marketing strategy of business schools: a comparative analysis between Geneva Business School and EU Business School (BBA thesis). Geneva Business School. Spring 2020
Michetti, Marie-Alix (2020). The issue of workplace bullying (BBA thesis). Geneva Business School. Spring 2020
Master's
Name Semester
Hasanov, Parviz (2021). Building the online platform of Create your career (MBA thesis). Geneva Business School.Spring 2021 Spring 2021
Khanna, Vinay (2021). Marketing Reformation Towards Sustainability (MBA thesis). Geneva Business School. Spring 2021
Sridhar, Harihar (2021). Sports infrastructure, discipline and allocation of resources for sports in India (MBA thesis). Geneva Business School. Spring 2021
Mascarenhas, Melron (2020). Intellectual Property Rights in Sports and creating the ASTYG league (MBA thesis). Geneva Business School. Spring 2021
Bozatli, Doruk (2021). Feed Yourself, Versatile Vertical Farming for Global Smart Cities (MBA thesis). Geneva Business School. Spring 2021
Kamandlou, Mehrdad (2020). Sustainability in the maritime industry, challenges and solutions (MBA thesis). Geneva Business School. Fall 2020
Bae, Ryoseon (2020). What Are the Future Prospects for Japanese-North Korean Relations (MBA thesis). Geneva Business School. Fall 2020
Borikar, Abhishek (2020). “MAYA” An Online Platform for live streaming and gaming in India (MBA thesis). Geneva Business School. Fall 2020
Vasilevich, Aleksandr (2020). Reflective case-study of Power2go startup with detailed analysis of failure factors to help other entrepreneurs create successful startups in the Sharing Economy sector (MBA thesis). Geneva Business School. Fall 2020
Sawant, Yash (2020). Development of Indian football – Club partnership and fan engagement (MBA thesis). Geneva Business School. Fall 2020
Midtbo, Ola (2020). What role does employment play in collaboration between Sports Management academia and the sports industry? (BBA thesis). Geneva Business School. Fall 2020
Arya, Rajani (2020). Annapurna: A food service availability in the housing complexes in India (MBA thesis). Geneva Business School. Fall 2020
Gomez, Alondra (2020). Gamification Techniques Implemented to Increase Engagement and Donations in the nonProfit sector in Los Angeles to Counteract the Negative Effects of the Global Pandemic, Covid-19 (MBA thesis). Geneva Business School. Fall 2020
Deng, Nyakomi Oyay (2020). Harmony Kids FM-A community based radio station empowering 7 to 11 year old refugee children in Uganda to attain self-mastery (MBA thesis). Geneva Business School. Fall 2020
Visram, Nitin (2020). Social Implication of Malaria and its Relationship with Poverty in Tanzania (MBA thesis). Geneva Business School. Fall 2020
Hagstrom, Haydn (2020). A Chinese Case Study: An insight to our changing world (MBA thesis). Geneva Business School. Fall 2020
Topalova, Natalia (2020). The impact of marketing through Instagram Influencers consumer behavior in the fashion industry: comparison of Millennials and Generation Z in Russia (MBA thesis). Geneva Business School. Fall 2020
Hoang, Phuc (2020). Interdisciplinary Application: Motivational Education Model in a Post-COVID World of Digitalization (MBA thesis). Geneva Business School. Fall 2020
Tempel, Sophia (2020). The Impact of Credit Risk Management and Basel III Accord: An Evaluation on Challenges of Trade Finance (MBA thesis). Geneva Business School. Fall 2020
Fleming, Michelle (2020). Measuring the Impact of Individual Twitter Accounts on the S&P 500 and Investment Strategies (MBA thesis). Geneva Business School. Spring 2020
Azokly, Nimrod (2020). COVID-19 Bonds: A Financial aid to a Medical Crisis (MBA thesis). Geneva Business School. Spring 2020
Gulyamova, Ziyoda (2020). Green financing as a mechanism for financial support of investment activities in order to ensure balanced and sustainable growth: opportunity for Russia (MBA thesis). Geneva Business School. Spring 2020
Lele, Yash (2020). Improving fan engagement in european football using the tactics applied in other sports leagues (MBA thesis). Geneva Business School. Spring 2020
Lim, Huan Ming (2020). The Implications of Financial Literacy on Household Financial Health and Retirement Outcomes (MBA thesis). Geneva Business School. Spring 2020
Jie, Ma (2020). Will the behavioral strategy used by TikTok become a worldwide success? – Research based on Chinese users (MBA thesis). Geneva Business School. Spring 2020
Bassiuny, Samer Mostafa (2020). Sustainable tourism in egypt: opportunities and challenges (MBA thesis). Geneva Business School. Spring 2020
Guillaume, Dinis (2020). how behavioural finance impacts individual investors decisions and strategies (MBA thesis). Geneva Business School. Spring 2020
Yahya, Taha (2020). Have social media tilted the power towards consumer? Truth or myths (MBA thesis). Geneva Business School. Spring 2020
Doctorate
Name Semester
Blanco, Salvador (2019). CoCos in Europe: regulatory background, valuation and investment (DBA thesis). Geneva Business School.
2019
Aboufatima, Asmaa (2019). Herd behavior in the U.S. and Spanish Markets (DBA thesis). Geneva Business School. 2019
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