After a career of almost 20 years in finance positions in multinational companies including BASF, Bayer, and PepsiCo, in countries such as Spain, South Korea, Malaysia, and Singapore, Frank decided to pursue his life-long dream to work in the sports industry. In 2005 he completed an Executive MBA in Sports Management which brought him the knowledge and network to lead different startup projects in the field of sports hospitality, sporting events organization, and sports sponsorship. A Belgian citizen, but based in Barcelona, he is currently combining his work at Podoactiva, a company specialized in sports biomechanics and injury prevention of elite athletes, with his educational role as a faculty member at different European business schools in Sports Management programs.